While we might know “Smoking is injurious to health, ” the thought and intention need to translate into a very functional paradigm. Take for example cessation of certain behaviours such as smoking cigarettes. We often find ourselves needing to make lifestyle changes on account of our health. An appreciation of “why something occurs” is of no use by itself. In Marathi there is a phrase “कळतंय पण वळत नाही” which essentially means the same thing. Psychologists strive for their clients to not only achieve intellectual sagenesses but for those revelations to actually trickle-down to observable behavioural changes. Insights often lead to significant emotional shifts. In psychology, an insight is a new way of understanding connections between things. Legend has it, this Eureka! moment caused him to ran naked down the street in jubilation. He deduced that the volume of the water spilt over would have to be the same as the volume of his body that was spilling it. challenged this because they claimed that Winfrey regularly uses the phrase “an aha moment” on her television program and it was synonymous with her.The story that we are more familiar with, however, is of Archimedes, who whilst sitting in an overfull hot tub bath noticed some water spilling over the side and suddenly had a flash of insight. In 2009 the insurance company “Mutual” of Omaha claimed to be the “official sponsor of the aha moment” and applied to trademark the phrase.
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